Setting social media goals before you jump into building your online business presence is incredibly important, as is putting in place proper tools to measure your success. Below we offer some tips on goal setting and discuss our favorite monitoring tools.
Tips for Setting Social Media Goals
- Start small. Nothing is more discouraging than setting an unreachable goal and then being surprised and disappointed when you don’t reach it. Not to mention, inflated social media expectations reduces your credibility and increases your risk, which we can all agree is something we don’t want.
- Set a realistic time period for reevaluation. It takes time to establish a great social media presence online, similar to how ‘overnight success stories’ don’t actually happen overnight. Give yourself a year to test out your social media strategy. At the end of the year, take some time to fully assess whether you’ve been participating in the right online communities, whether or not social media has positively impacted your business, and what areas you need to tweak to perform better in the following year.
- Monitor your progress regularly. Don’t wait until your one year trial period is up to take a look at how you’re doing and to tweak your strategy to better meet your goals. We recommend taking some time once a week to do an overview of what you’re doing well, and areas you could improve. Taking this time to evaluate your online presence will allow you to catch any issues quickly before they grow into bigger problems.
Measuring Your Success
There are hundreds of ways to monitor your success online. Here are a few of our favorite tools (bonus: all of them except Hootsuite are free to set-up and use):
Facebook Insights: Facebook recently revamped their analytics and the new metrics are great for tracking how well your page is doing. Key traceable metrics include; understanding and analyzing trends regarding growth and demographics, consumption and creation of content, and information regarding the engagement and viral reach of specific posts.
Google Analytics: Installing analytics on your website is a critically important step, and one that many people skip. Without having tracking code installed on your website, it’s the equivalent of putting up a billboard downtown. You’re unaware of who many have seen it, and whether or not people are visiting your business as a result of your advertising. The same can be said for your website; there’s no point building one if you don’t have tracking installed to tell you how many people are visiting your site, what pages they view, how long they stay, etc. Google Analytics can do this and much more, including the ability to link to Adwords. We also love how easy it is to compare your progress month over month, or year over year.
Google Alerts: Another great feature by Google, alerts send an email to your inbox with the latest internet content surrounding your area of interest. You choose the keywords you want to monitor, how often you want to receive the results, and what email address to send them to, and Google does the rest. Great keywords to set up Google Alerts with are your business name and your product names, that way you’ll know when people are talking about you online and can respond to them.
Social Mention: A great social media search engine that searches the internet for user-generated content such as blogs, comments, bookmarks, events, news, videos, and more. The results are extensive and appear in real time.
Twitter Counter: A great Twitter monitoring tool that let tracks how well your account is performing on an hourly, weekly, monthly, 3 month, or 6 month period.
We’ve only covered a few of the hundreds of listening and monitoring tools available for businesses. If you’d like to find out about how to specifically use these and other applications for your business, we’d be happy to set up a training or coaching session with you. Contact us for more information.