Calgary communications specialist Doug Lacombe of Communicatto shared this YouTube video with me recently. It is by Purple Feather in the UK and I want to pass it on to you, not because it brought a tear to my eye (it did!), not because it’s from Scotland (it is!) but because of the powerful message it contains.
When it comes to communicating (and this goes for on-line and off), it’s not what you say, it’s how you say it that is key. Grab your Kleenex.