Link Building – 9 Ways to Get More Links to Your Website

What is Link Building

Link building is the process of getting external sites to link back to your site. The more of these links you have from high-quality sites the more this positively impacts your position in the search engine results pages.

Here at Out-Smarts, we often get asked to assess company websites from a search engine perspective, to ascertain why their page isn’t appearing higher on Google. One reason is that they don’t have enough backlinks to their website or they have the wrong kind of backlinks – links from other websites tracking back to their site.

The ChainDespite Google’s algorithm changes, links are still valuable online, the more your website has the better its ranking will be but you have to be really careful how you go about building links. Link building can be extremely time consuming, can seem like a fruitless task and if you do it wrong can be damaging.

Here are 9 ways that you can build links back to your site:

Link Building Techniques

1. Social Networks – use your social networking presence to link back to your site or blog posts. This will drive traffic to your site and traffic is one of Google’s rank factors (double whammy!). The links to your website in your social bios and about sections are really important to so make sure you’ve included those and updated them to https.

2. Directories and Citation Sites – beware the directories – there are gazillions of websites that simply list the URL’s of other websites (rather like the Yellow pages but online). Submit a link to your site only on directories that have a good page rank, are relevant to your target audience and locality but avoid the ones that ask for payment or reciprolinks and absolutely ignore sites that simply link farms – linking in those does more damage than good.

3. List Your Business on Google My Business and Bing Local – these are really high-value citation sites, if you are not listed on Google My Business, get on it!

4. Content – make sure that the content on your website or blog is great, it should answer the questions your buyers ask when researching and evaluating a purchase. The higher quality your content is the more likely people will find it and link back to it. Link to other key players in your industry, your suppliers and sources as this gives you a reason to reach out and ask for a link and to tag them on social to encourage shares (and traffic!).

5. Widgets  – add widgets that allow visitors to easily share your content on the network of their choice.  These links are not high value from an SEO perspective but they do drive traffic (which is important for SEO).

6. Relationships – ask partners, clients and organisations you are a member of to place a link on their site back to yours but only on sites that are relevant and appropriate within your area or industry. If you are already a member of an association make sure that your listing in these directories includes a link to your website.

6. Advertising – consider advertising online: Google Ads can be a valuable way to drive traffic to your site.

7. Influencer marketing – many influencers are happy to link back to your site, although many of them will charge you for it. It’s worth considering though as this can help you in a number of ways including extending your reach to there audience.

8. Outreach – make a list of sites that have a high domain authority or page rank and reach out to them asking for a link – you can do this by email or phone. One we got recently offered us a lifetime subscription to their software which caught our eye and made their communication stand out from others.

9. Blog Comments – we had written this technique off ages ago but a recent blog post from Neil Patel has us revisiting this. If you use blog commenting though you have to think your comments through and make sure they are valuable and related to the post so that it isn’t perceived as spam and deleted.

Thanks -wink- for the great Flickr image.

Updated July 2020


  1. Hi thank you for posting the link for this page on Twitter, where I found it. The article is clear and concise useful information which I can use, starting now
    Karen Boies

  2. Thank you for the list for getting more backlinks. I tend to forget about directories and press releases for getting links.

  3. Some quick and easy links can be build at – We Wire Words.

    A brandnew press release service that allows integrated links and picture upload, furthermore all releases are distributed to microblogs like twitter and buzz and all releasing companies and/or agencies are listed in the free directories.

    • Thanks for linking to your post – these are good issues to be aware of when
      doing SEO. And yes, you are right, you have to be very careful when
      submitting to directories. We recommend only submitting organically to
      directories that are targeted and have a high rank and it is indeed
      important not to list on sites that are simply list farms.

      Great to have your input.

  4. [url=]2U rackmount[/url]
    Thank u for post, its nice and I gone through full post, interesting. Keep posting….

  5. Just stumbled on this. Great article and good advice. It seems that everyone has one or two different methods but the consensus is that the best way to get quality links is to use just really strong content that people will reference. 
    ATS Cloud 

  6. This article is super outdated. If your readers follow your top 3 suggestions, they will suffer for it. I highly suggest you either remove this old info, or update

  7. Pingback: Out-Smarts Blog - Improve Your Website's Ranking

  8. Pingback: Out-Smarts' Most Popular Blog Posts of 2011 » Out-Smarts Marketing Inc

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