There’s an updated version of this blog post. To read it go here.
This week Yahoo agreed to buy Tumblr, the hugely popular blog site. Tumblr is a blog platform that is simple and easy to use but how does it stack up against other blog tools and is it right for your business. Read on!
What is Tumblr
Tumblr is a microblogging platform that allows users to share just about anything via their personal Tumblelog. You can quickly and easily post whatever you want – text, photos, videos, music, quotes, and links, from wherever you want – your web browser, phone, desktop computer, or email. The service prides itself on its ease of use, as well as the ability to customize everything including the colors of your Tumblelog and the HTML code of your Tumblr theme.
More blogs use Tumblr as their underlying technology that WordPress: in total there are around 109 million blogs using Tumblr and a whopping 51 billion plus blog posts ( 74,935,213 posts so far today alone). The service also boasts a retention rate of 85% versus Twitter’s 40% – once users sign up for Tumblr they are very likely to continue using it. When you compare Tumblr’s retention rate with traditional blogging you can see that they must be doing something right!
From a business perspective, there’s a lot of contention surrounding Tumblr – some swear by it and some hate it but if you are trying to determine which of the two to use, here is a simple, general rule of thumb – if your audience is under thirty five and your service or product is very visual and you’re strapped for time then Tumblr is the way to go, if your audience is older and you want to do more than blog (and more with your blog) then use WordPress. I use both – WordPress is the underlying technology for this blog and Tumblr is the one I use for fun posts on my personal blog.
Benefits of Tumblr
Tumblr is doing to blogging what texting did to email, ie. not rendering it obsolete, but certainly giving it a run for its money.
With Tumblr, you spend less time writing content, and yet readers of your Tumblelog tend to get a better picture of who/what you are as a person or company. As founder David Karp said, “Tumblelogs don’t need all the context of written post. The context is the blog itself, or the person writing it.” Reading one post in someone’s Tumblelog doesn’t tell you much, but browsing through their posts gives you a remarkably accurate picture of who/what they are, without all the reading associated with a traditional blog. Also, Tumbelogs are likely to appeal to a wider audience, as some will prefer the assortment of photos, video files, and links that a traditional blog may be lacking.
Tumblr’s API allows Tumblelogs to be extensively modified; users can delete all the basic formatting and start from scratch to design the look, feel and layout. If you can imagine it, chances are you can do it with Tumblr. The outcome for bloggers is huge; connect more deeply with your readers, in less time, and on your customized, easy to use microblog. No wonder Tumblr is exploding in popularity!
To find out more about why everyone loves Tumblr, click here to see the many features available to you via your Tumblelog.