If you guest blog as a way to get more links to your website now is the time to reconsider your approach. Even if you guest blog for genuine reasons – to share your knowledge and encourage collaboration with wider audiences your guest blog days are numbered or at least your days of deriving benefit from a rank perspective from this approach are. Matt Cutt’s Google’s God of all things SEO and Head of Webspam tackled the issue head on in his blog today.
In his post he points out that whilst guest blogging started out as a respectable way to share knowledge and information, it was quickly hijacked as a means to get more links at the expense of quality content. Here’s an excerpt:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general, I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy. – Matt Cutts
So from here on in, don’t submit your blog posts to guest blogging sites, don’t post guest blogs on your own site unless you have a very solid relationship with the writer and don’t even bother responding to those emails that end up in your promotions tab or spam filter that offer free blog posts regardless of how desperate you might think you are for content. You are never that desperate.
Blogging should be a labour of love. There are no shortcuts to success and re-posting subpar content that appears on lots of other pages certainly doesn’t help you stand out from the crowd anyway. Rather than looking for the shortcuts, focus instead on building quality content that is unique and that entices people to share with their networks.
The SEO industry is one that is plagued by snake oil types and it seems a shame that, once again, the acts of the unscrupulous have such impact. In the short term this will maybe clean things up a little but the sad thing is that in the long term the spam merchants will find another way (likely through social media given the number of fake sharing I see going on there now too).