When Is It Okay to Make Contact Electronically – CASL (Canadian Anti Spam Legislation)

Canadian Anti Spam Legislation comes into force on July 1st. After this date you will no longer be able to send electronic communication via Email, SMS, Social Media or IMS (basically any electronic communication means) and could face hefty fines if you do so unless they fall under the following:

CASL Recipient ExemptionsSend - Slider

  • you are sending  to people you have personal relationships with such as a close friend, family member (not everyone who likes you on Facebook though!)
  • you are sending to employees or contractors
  • recipients are business partners or service providers
  • they are current clients who have ongoing business with you
  • if a customer has contacted you in the last 6 months – then it is okay to reply
  • they are someone  you have a legal issue with
  • if the recipient is out with Canada – there are 116 exempted countries
  • charities and not surprisingly, political parties are exempt (some of the worst offenders in my mind!)
  • if your communication is about a safety issue, warranty or recall pertaining to your products and services
  • if your communication is providing information about an account, product use, subscription or ongoing business relationship
  • if you are a digital firm providing updates or patches to users then you are good to contact them
  • if you have been referred – but remember to make it clear who you are, why you are contacting them and who referred you