Websites nowadays are making it even easier to connect directly with their customers using chatbot marketing. You’ve probably seen this on websites already. Some Chatbots are either a pop-up or appear as a small icon on the bottom right-hand corner of the page.
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When you think of the short-form video platform, TikTok, you may picture a teenager filming themselves doing a viral dance video. But dancing is just one of the popular forms of content being uploaded to the app that has taken the world by storm and is all over the news right now as we wait to see if it will be banned in the US or bought out.
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There are multiple ways to create link building strategies in 2020. The purpose and objectives are the same – however, sharing information, collaborating digitally with others and leveraging content through more digital avenues has made it an opportune time to focus on building links.
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Do you understand your buyer journey (the steps a prospective buyer takes when considering purchasing your products or services)? Whether you operate a brick and mortar business or if you’ve been in business for a while, there’s a good chance that you already have a strong understanding of what drives customers to your business. This blog post is designed to help you to take this knowledge and apply it to your website and digital presence so that you can attract and engage prospective clients earlier and throughout your buyer journey.
The buyer journey can be described as the different stages that a buyer takes to purchase a product or service. Buyer preferences might differ depending on the customer, but the buyer’s journey takes on the same overall process following the steps outlined below:
Sustainability, business transparency and employee security – these are just some examples of how businesses operate with social responsibility in mind.
In the modern world, business operations are moving beyond the traditional value proposition of offering quality products at an affordable price. A global study shows that 86% of consumers believe that companies should take a stand for social issues. Out of this number, more than half stated that they were ‘very likely’ to purchase a product based on a company’s commitment to exercise social responsibilities. Today’s consumers (especially millennials) are more conscious of the brands they support.
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We mentioned general tips in our recent blog post and today we’re listing specific social media tips for communicating effectively on these platforms at this time.
While some Provinces in Canada slowly open businesses and public areas, clear and transparent communication is essential for businesses as we adapt to this “new normal.” One of the easiest and most convenient ways to communicate effectively with your customers and community during COVID-19 is through social media.
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They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online.
According to HubSpot, businesses who consistently provide new content on their website (in the form of blogs) are 13 times more likely to experience a positive return-on-investment with their efforts.
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