Digital Marketing Blog | Read Out-Smarts' Marketing Blog

Understanding Your Buyer Journey – 4 Ways This Helps to Build Your Business

Do you understand your buyer journey (the steps a prospective buyer takes when considering purchasing your products or services)? Whether you operate a brick and mortar business or if you’ve been in business for a while, there’s a good chance that you already have a strong understanding of what drives customers to your business. This blog post is designed to help you to take this knowledge and apply it to your website and digital presence so that you can attract and engage prospective clients earlier and throughout your buyer journey.

What is the Buyer Journey?

The buyer journey can be described as the different stages that a buyer takes to purchase a product or service. Buyer preferences might differ depending on the customer, but the buyer’s journey takes on the same overall process following the steps outlined below:

Buyer Journey Stages

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Why Social Responsibility in Marketing Matters

Sustainability, business transparency and employee security – these are just some examples of how businesses operate with social responsibility in mind.

In the modern world, business operations are moving beyond the traditional value proposition of offering quality products at an affordable price. A global study shows that 86% of consumers believe that companies should take a stand for social issues. Out of this number, more than half stated that they were ‘very likely’ to purchase a product based on a company’s commitment to exercise social responsibilities. Today’s consumers (especially millennials) are more conscious of the brands they support.
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communicating effectively on social media during covid-19

Social Media Tips on Communicating Effectively during COVID-19

We mentioned general tips in our recent blog post and today we’re listing specific social media tips for communicating effectively on these platforms at this time.

While some Provinces in Canada slowly open businesses and public areas, clear and transparent communication is essential for businesses as we adapt to this “new normal.” One of the easiest and most convenient ways to communicate effectively with your customers and community during COVID-19 is through social media.
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Optimizing Blog Posts or Website Content

They say content is king and this statement rings true when keeping your website fresh and up-to-date. Optimizing blog posts or website content can effectively boost the digital performance of your site. It can also enhance your Search Engine Optimization (SEO) resulting in more of your target audience finding you online.

According to HubSpot, businesses who consistently provide new content on their website (in the form of blogs) are 13 times more likely to experience a positive return-on-investment with their efforts.
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Netex Case Study – E-Commerce Website Development, SEO, Search Console, Google Analytics

Background

Out-Smarts worked with Netex Sport Netting Systems to develop a custom new WordPress e-commerce website, complete with SEO, E-Commerce, Search Console Setup, and Google Analytics. We teamed up with our design partners Indalma Creative in Langley for the custom site design.
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Communicate - Person Communicating Digitally

How To Effectively Communicate During the COVID-19 Crisis – Tips For Small Businesses

With the new reality of social distancing and isolation comes the challenge for small business owners wondering how to use your digital platforms to effectively communicate with your customers and clients. The last few weeks have been a challenging time for all small businesses – this is certainly the biggest challenge we’ve ever faced at Out-Smarts and judging by the calls we have been fielding from clients and our community asking about what they should communicate, how they should communicate and how to pivot to doing more business online, we are not alone.
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Stethoscope and Laptop -Health Care Case Study

Case Study – Google Ads, Social Media Strategy, Content Creation

About City Centre Urgent Primary Care Centre

City Centre Urgent Primary Care Centre (UPCC) opened in late 2018 with a mission to alleviate emergency wait room times by providing timely access to care for people with urgent but non-life-threatening conditions. The UPCC is also mandated to enable attachment of patients with family physicians in their local communities.
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