Do you understand your buyer journey (the steps a prospective buyer takes when considering purchasing your products or services)? Whether you operate a brick and mortar business or if you’ve been in business for a while, there’s a good chance that you already have a strong understanding of what drives customers to your business. This blog post is designed to help you to take this knowledge and apply it to your website and digital presence so that you can attract and engage prospective clients earlier and throughout your buyer journey.
What is the Buyer Journey?
The buyer journey can be described as the different stages that a buyer takes to purchase a product or service. Buyer preferences might differ depending on the customer, but the buyer’s journey takes on the same overall process following the steps outlined below: