New Experiences in Podcasting 6

You’ve put together a great podcast. It is creative, interesting and adds value for your intended audience now what? What do you do with your podcast to make it available to intended recipients. In order to explain this I like to use the newspaper analogy from traditional media. It’s all very well that you have a great rag but without newsagents, newspaper boxes and delivery services it doesn’t have a chance of being read.

By creating an RSS feed you can solve the delivery services component but where should your podcast appear so that people can find it. The answer is by listing your podcast in with the major podcast engines. These are:

Podcast Alley

It takes a bit of time and effort and you have to register with most of these to do so but the benefits are multiple in extending the reach of your podcast. Just be patient as the process is far from instantaneous.

Good podcasting!

If you have more to add to the list – please let us know.

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New Experiences in Podcasting 4
Podcasting – Dead or Alive
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New Experiences in Podcasting 5

After a brief hiatus over the summer, our podcast is back and once more were having some great adventures producing and presenting the feed. This week we tackled branding and next week we’re looking forward to discussing some design and development tips to make your website more magnetic.

The hardest podcasting lesson we’ve learned lately is that if you set up an RSS feed for your podcast, there is a good chance that RSS readers (like Google reader) will pick up blog posts as well as podcasts. This isn’t ideal, especially if you want to promote your podcast channel effectively.

Thankfully we came upon a great solution thanks to the good folks over at WordPress. Simply categorize each podcast in a dedicated category (ours is podcast) then add some code to your .htaccess file to redirect the traffic. The result: a dedicated podcast feed featuring only your audio work.

Our next New Adventures in Podcasting post will tackle how and where you should promote your podcasts until then check out the previous posts in this series and good podcasting!

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Podcasting – Dead or Alive
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The Out-Smarts Podcast #7 – Effective Branding with Isabelle Mercier

Our latest podcast tackles the issue of branding with Isabelle Mercier, co-founder of Leapzone Strategies: a Vancouver firm dedicated to working with motivated entrepreneurs to help them realize their version of massive success through business and branding strategies and performance coaching. Prior to Leapzone Strategies, Isabelle headed up an award winning creative firm that specialized in managing brand identity so she really knows a thing or ten about branding.


Mobile Social Networking

Those of you just getting to grips with online social networking take note: the trend has gone mobile. There are a plethora of new mobile social networks out there. It’s no longer good enough simply to update your status next time you get around to going on-line: you should be updating it on the go using your cell phone or similar doohicky. Or should you?

Here’s a scenario for you: you’re walking down Robson Street (Princes Street or Yonge for that matter) and your phone rings to say someone in your social network has updated their status or added a photo. Turns out a colleague you’ve been trying to meet is at a cafe round the corner passing some time. The question is do you pretend to bump into them or to you respond via your mobile network in the hope that they will respond?

BrightKite is one such social network that lets you do exactly this. It’s in beta right now but you can request an invite and if you blog about it, you are likely to get one. Add friends on the network according to where they are or make new friends according to where you are. The system also allows you to upload photos and add comments in a map view from your phone and it piggybacks on the success of Twitter, allowing you to link to the microblog (posting once to both and avoiding texter’s finger).

It’s all very cool but is it simply another distraction in an already overwhelming sea of noise. Like many of these innovations, it will depend on how you use it.

Sadly, BrightKite (the mobile version) isn’t available in Canada yet (or Scotland for that matter) but I signed up for the on-line version nevertheless in an effort to get an understanding of mobile SN. My first post lamented the lack of Canadian availability and the second post was inadvertent – I tried to get support assistance because I couldn’t include my url in my profile (invalid URL indeed!) but instead my post for support was sent out to all. The response was a warning about “crass commercialization”. Thankfully BrightKite staff quickly flagged the issue and, showing great attention to customer service, apologised for their overzealousness but to be honest I was a bit put off – and my URL question still hasn’t been resolved.

I love the BrightKite concept and I am looking forward to trying out the full blown network on my phone one day (when Canadian service materialises). I hope that by then they have worked out all their processes. In the meantime, if you are just getting used to on-line social networking don’t worry, you have some time before it hits the masses.

Are you on BrightKite or using other location-based social networks? Please let us know and share your experiences with us.

Podcasting – Dead or Alive?

A recent Information Week article asks the question – Is podcasting dead?. The article cites that “there is no easy way to sample podcasts without an excessive and irretrievable investment of time” as the reason that podcasting hasn’t taken off.

Let’s look at the numbers to see if podcasting is indeed dying a death. eMarketer estimates that the total US audience for podcasts reached 18.5 million in 2007 and is expected to grow by 251% by 2012. These statistics hardly reflect the death throes of a dying medium but the growth rate isn’t exactly stellar if you compare it to other web 2.0 technologies.Broadcast Yourself

The reason for its slow adoption rate is indeed, as Alexander Wolfe of Information Week suggests, a result of podcast complexity. And this doesn’t only apply to users.

Creating and publishing a podcast is not as seamless or as simple as it should be either. If you’ve read any of my new experiences in podcasting posts you will know of my own frustrations with the technology and I am relatively tech savvy. It seems to me that if you want to podcast you have to be a true propeller head. At this point that is podcasting’s main barrier to entry.

iTunes has tried to streamline the podcast publishing process but even using Garageband to create a podcast on a Mac doesn’t guarantee simple podcast submission.

On the bright side for podcasting, more and more traditional media outlets are using the technology to disseminate audio so that users can listen on the run and users are recognizing the benefits of being able to listen on their terms (coincidentally, one of my first ever blog posts back in 2005 touched on this). Global TV in Vancouver offers video and audio podcasts of its news content.

Podcasting is not dead but its not exactly burgeoning either. As podcasting is promoted more to the mainstream it will become more prevalent (it is slowly gaining popularity, especially in the 35-54 age group) but until producers can create and publish podcasts efficiently and users can access them as easily as turning on the radio, podcasting growth with remain slow.