New Experiences In Podcasting 3

I bet you’ve been dying to find out how I finally managed to get the podcast up last week. It was no easy feat let me tell you….

I got several responses to my request for tips. One very intuitive one was to use iTunes to reduce the size of the file. Choose Preferences and Advanced and Importing (click on custom to set the rate) in iTunes should get you there then Advanced and save as to complete the process. Too simple perhaps – alas the file was too gargantuan.

The final resolution? I ended up using ftp to post the podcast directly on to the website server and then link to it from there. And I claim to not be a propeller head…

Along the way, I also learned that iChat can be very useful for supporting podcasts over the Internet. And received some great tips on how to make the podcast experience better for the user: more juicy stuff for you to look forward to in future New Experiences in Podcasting as I put these suggestions into action (or try to at least).

Internet Networking Hubs

I had the pleasure this evening to present at an event co-hosted by the Professional Women’s Network, the YWCA Mentoring Program and the Downtown Networking Association aimed at introducing mentors and mentees to professional growth strategies to help you realise career goals. My topic: “Building Valuable Business Relationships in the Virtual World”.

As promised, I am going to blog over the next few days about some of the issues I touched on at the event, the first of these being Internet networking hubs.

Internet networking hubs are great forums to expand your business network and extend your reach. Obviously, those you use will depend on what it is you do. For example a photographer would likely use photo sites like Flickr to showcase their experience. Someone in the music industry is likely to benefit more from MySpace than Facebook. And a lawyer might is more likely to join a law forum than a web development forum. It’s up to you which you choose but Internet networking hubs are great places to grow your on line network and in turn your business.

Google AdWords – Which Edition?

*** This is an old blog post – for more up to date info, read this post about Google Adwords. ***

Its easy to get started with Google AdWords. For a small monthly fee your company could take advantage of the Google search engine to advertise to your targeted audience. Perhaps the only challenging part of the set up is deciding which flavour of Google AdWords is right for you: Starter or Standard Edition.

Starter Edition – If you are an Internet advertising neophyte, Starter is the obvious choice and the one recommended by Google itself. It is aimed at companies with a single product line operating in a single geography. The service is simplified to let users easily set up a campaign and device appropriate keywords. Starter comes with analytics and reporting capabilities that are less complex: ideal for someone just getting up to speed.

Standard Edition – is the full blown all you can eat AdWords suite. It is definitely for the more seasoned Internet advertising professional advertising multiple products across many regions. It brings advanced planning tools that lets you put complex ad campaigns into effect and complex reporting functionality that lets you monitor the results. Standard provides a whole slew of other neat add-ons to let you assess keywords and come up with more effective ones.

Both services are simple to sign up for. If you’re not sure which one is best then go with Starter and work up to Standard once you have developed an understanding of the basic functionality.

Viral Marketing Worked On Me

I was recently lucky enough to be selected to receive a free book on guerilla P.R. tactics. In true viral marketing fashion word spread to me of a mini book expo for bloggers via a blog I read regularly called My Name Is Kate (thanks for the tip Kate!).

Turns out (much to my glee) that I’m not even getting a book but an audiobook chip that I can listen to on my Mac or MP3 or phone – just perfect for those days when the beach beckons.

Nothing’s truly free I hear you say and you’re right, it does come with a catch. I get the book for free on condition that I review it in my blog. So watch this space for a review of the audiobook itself called Guerilla P.R. by Michael Levine as well as a description of my user experience with the tiny memory card I am anxiously watching for the postman to deliver.

Twitter Ye Not!

The next big Internet phenomenon seems to be Twitter . The people at Twitter call it a global community of friends and strangers answering one simple question: What are you doing?”. You can answer the question by IM, cellphone or online on the Twitter site.

To me, Twitter appears to be simply a paired down instant messaging system that allows bored people to spend some time on whimsy. However, Twitter is not to be taken lightly. With an astounding growth rate (in one week in March its traffic increased by over 55%) its definitely taking off with the online community.

I decided to take a closer look for myself to size Twitter up from a marketers perspective:

The Twitter registration process is simple and speedy (I am Outsmarts if you want to look me up). Once you get in, its easy to enter your one liner and read those of others. I made the mistake of adding the BBC to mine and was inundated with million messages about what seemed like every BBC TV show ever produced! So beware who you add.

From a marketing perspective, I can see Twitter as being a way to promote a consumer product and it has great potential to enhance communication between remote team members but beyond that, I am afraid the Outsmart jury is out. Id like to wait and see on this one.

That said, my favourite Twitter is that of Borat whose satirical one learners have me in stitches. It’s light relief and for now, that’s all Twitter means to me. For now.