Are you using LinkedIn for business: to integrate real world relationships and add value for your connections online? If you aren’t you are missing out on a big opportunity but you are not alone. There are 7m LinkedIn users in Canada and 11m in the UK and only 44% of them have complete profiles. What does that say about the other 66%?
LinkedIn is often perceived as a tool for job seekers and recruiters when in truth it is a valuable professional social network that allows you to build mind share by staying in touch with clients and contacts, adding value for them and showcasing what you do best. LinkedIn can be the tipping point that encourages people to do business with you, if your profile is incomplete or you don’t even have one then there’s a good chance you are missing out on opportunities.
Your LinkedIn profile is just the start. At a minimum it should include:
1. An up to date and professional headshot
2. A summary and highlights that showcase what you do and why you are great at it, using keywords that your target audience are likely to use to find you
3. Past work experience
4. Professional designations
5. Information about your education both at school and on the job
6. What you are passionate about and how you contribute to your community
7. Links to your website and blog as well as a unique URL
8. Participation in industry and community groups
9. Recommendations from people you have done business with
10. Apps that showcase your work such as Slideshare to share presentations.
Your LinkedIn profile is organic and fluid and should be updated often but if that is all you are doing, you are missing out on opportunities. In our next post we will discuss what you should be doing on LinkedIn to take your real world connections online.
Remember to tell us your goals for 2014 (on LinkedIn and beyond) to be entered to win a 21 point website and social media review report.
More Out-Smarts Blog posts about LinkedIn:
For those of us who manage Facebook pages, coming up with fresh ideas for content that will engage your audience can be a challenge. Rather than posting content adhoc, it is a really good practice to get into the habit of creating a content schedule for Facebook. Similar to an editorial schedule for a magazine, a Facebook content schedule outlines what you will post about at specific times throughout the week.
The infographic below from contains a great example of content creation strategies that will help you stay on track and engage your audience.
Note that how often post updates to your Facebook page will vary by audience. If your target audience is younger ( under 35) then posting several times a day is expected but if your target audience is older then once a day might suffice and more often will be a put off. Finding your own secret sauce will depend on trial and error.
When you are posting content to your Facebook business page, remember that text such as inspirational quotes, anecdotes and updates, is likely to garner more interactions than posting links and that photos and videos get even better response rates.
Having a schedule like this can really help you stay on track and will improve your productivity in this social network.
Source: Cornucopia Creations
Infographics (information graphics) are the latest on-line trend. These graphic visualizations present detailed information in an easy to understand pictorial way and can be used to simplify detailed content, to educate and inform, and to promote and build your brand.
We’ve been collecting all kinds of social media and Internet marketing related Infographics on our Out-Smarts Pinterest page for some time now and sharing some of the best here. Here is another.
According to this infographic from Customer Magnetism, 90% of information transmitted to the brain is visual so we are 30% more likely to click or share a visual than a text. Publishers who use inforgaphics get more traffic than those that don’t.
Created by Customer Magnetism, an award-winning Internet marketing agency.
We’ve been collecting all kinds of social media and Internet marketing related Infographics on our Out-Smarts Pinterest page for some time now and sharing some of the best here.