Mastering Social Media to Grow Your Small Business at Small Business BC June 2018

Join Mhairi at Small Business BC or from the comfort of your office and learn about the basics of social media as we share our tips and tactics for success.

Seminar Date

Thursday,  June 28th, 2018 – 1:00pm to 4.30pm

Mastering Social Media to Grow Your Small Business

Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.

Learning Objectives:

  • Learn how/if social media should be an important part of your marketing strategy.
  • Understand what opportunities are available for you to leverage social media for business growth and prospecting.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. All webinar participants will also receive access to a recording for seven days after the live session.

 

Register to attend at:


Mastering Social Media to Grow Your Small Business in Terrace and Kitimat

Next week, Mhairi will be heading up to Northern BC to present ‘Mastering Social Media to Grow Your Small Business” at the Terrace and District Chamber of Commerce on February 27th then on to the Kitimat Chamber the next night.  The Terrace event is full but there are still a few spots in Kitimat. Click on the link to register below.

Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.

Learning Objectives:

  • Learn how/if social media should be an important part of your marketing strategy.
  • Understand what opportunities are available for you to leverage social media for business growth and prospecting.

Tickets: FREE
Light dinner included

REGISTER TODAY: Email info@kitimatchamber.ca

Terrace and Kitimat businesses welcome!


Rogers Talks Small Business Events In Review

rsz_20160713_175149Rogers is celebrating small business across Canada this summer by launching their Small Business Centres with Rogers Talks.

In British Columbia, small businesses are the life blood of our economy. Over a million people in the province are employed by these firms.

Rogers Talks provide a networking opportunity for local small business owners. The focus of these events is on helping entrepreneurs learn tips and tricks that will help them succeed in growing their business. We were lucky enough to play a lead role in events at their Burnaby, Richmond, Surrey and Abbotsford locations.

At these events Mhairi talked to other small business owners about ‘How to Maximize your Small Business Social Media to get Better Results in Less Time’.

Here’s a recap of some of the key points.

  • Have a plan – one that aligns with your overall business plan, and write it down.
  • Determine which social media tools you should use. You can’t use them all so choose one or two and do them really well.
  • Get in the habit of listening out for opportunities (and never stop!).
  • Make the most of your digital time – do not let cute cats or Donald Trump distract you.
  • Share great content that engages and adds value for your audience.
  • Make sure your website is social media ready.
  • Be authentic and real – find your voice and let your passion show through.
  • Put in place tools and practices to measure your success.
  • Have fun – most important of all!

Thanks to the team at Rogers, the caterers and technicians who made these events a success.

 


It’s Time For a Digital Detox

This weekend at PowHERhouse speaker series in Sechelt, I spoke for 9 minutes about how important it is to take a digital detox. As a digital marketer I’ve learned this lesson the hard way (and take it from me, I am still learning). I was surprised by how many people came up to me after and thanked me for putting this in perspective for them too. My message seemed to resonate so I am sharing it with you here.

We now have access to more information than all previous generations combined. The ubiquity of digital technology can be a blessing and a curse. One the one hand we can connect with practically anyone in the world and find the answers to our questions in an instant but on the other our faces are stuck in our phones and we’re distracted by frivolities that don’t really matter.

I’m on a crusade to help people put digital technologies back in perspective and put us back in control.

  1. Turn it off! – do you really need to take your phone to bed and keep it on all night – what’s so important that it can’t wait till morning?Time for a Digital Detox
  2. Leave it behind – going out for a meal or a walk – leave your phone behind and focus on the people in front of you.
  3. Stay focused – know what is it that you want to use digital media for. Whether it be for growing your business or simply keeping in touch with your friends, bear your goals in mind when online.
  4. Be selective – about who you connect with (quality is better than quantity!), which tools you use (you can’t use them all well and grow a business too!) and when you use them (see 1 above!).
  5. Listen out for what matters to you – you don’t need to read every single post in your timeline or any of them even. If you are using social media for business hone in on replies, likes, comments and shares (RT’s).
  6. Keep this in mind when posting: If its not worth saying out loud its not worth saying online.
  7. Set some ground rules for you and your family. No phones at the dinner table is one of ours.
  8. Take a digital detox – schedule a block of time (not during sleep hours!) or better yest, a day, to turn of all devices and make some real world connections (with your family, nature, yourself…).

Leave a comment below and let us know when you digitally detox and how you feel when doing it.


Learn our tips for Social Media Success at Small Business BC

Join Mhairi at Small Business BC or from the comfort of your office and learn about the basics of social media as we share our tips and tactics for success.

Seminar Date

Monday,  June 15, 2015 – 1:00pm to 3:30pm

Social Media and On-line Marketing Tactics

Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.

Learning Objectives:

  • Learn how/if social media should be an important part of your marketing strategy.
  • Understand what opportunities are available for you to leverage social media for business growth and prospecting.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. All webinar participants will also receive access to a recording for seven days after the live session.

Buy Now, choose your preferred location:

Register to attend at:

 

 

 

 


The Key Points I Learned At The Art Of Marketing Today

Art of Marketing Vancouver RecapThis year’s line up at the Art of Marketing wasn’t as ‘star studded’ as previous years and I debated whether to go or not. I’m glad I did. The quality of the presentations was even better than before.  In marketing we’re getting back to basics. We’re not obsessed solely by social media anymore and that’s great because now we can focus on what makes people tick and how this applies to all aspects of marketing.

The underlying thread in every presentation was psychology, how people think, what they do and how great marketers manipulate, ahem, influence.

Here are some of the key points I learned from the speakers.

Dr. Robert Cialdini – Influence: The Ultimate Power Tool

Robert’s presentation was all about tactics we can use to develop strong and meaningful business relationships. His key takeaway came in the form of a handy dandy laminated card outlining how to ethically influence people:

  • Remember to reciprocate – be the first to give service, information or concessions.
  • Emaphisize scarcity, unique features and exclusive information.
  • Know and show your authority – but remember to empahisize your weaknesses first.
  • Start small and build – consistently.
  • Make friends to influence people – what do you have in common? Being genuine is important.
  • People proof, people power – gain consensus and unleash people power  by sharing others successes and tesimonials.

Nir Eyal – Hooked: How to Build Habit-Forming Products

There are 4 key aspects to getting people hooked on your products:

  1. The Trigger – the thing that sparks your interest (can be internal or external). These triggers tend to be habit forming because when we see them we feel a certain way.
  2. The Action – companies leverage motivation and ability to get people to take action.
  3. The Reward – there has to be something in it for the intended audience.
  4. The Investment – how do you get them hooked so that they come back for more.

Martin Lindstrom – Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

According to Martin, if you want to persaude people to buy you first need to get clear on what the emotional end goal is then you need to uncover the things that matter most to the people you want to buy from you. Unfortunately we’re drowning in big data but have no real information – or we are missing the small things that really matter. Martin notices unusual correlations in behaviour that impact decisions and by small I mean the things that most people miss or take for granted. For example, did you know that your credit rating can be assessed by the way you type? He pulls from his experience to tell stories such as telling why people in Saudi wrap things in plastic (fear) and why people are more likely to buy when you appeal to their inner age (which is usualy somewhere in the 20s) rather than their actual age.

He ended with this quote from Benjamin Franklin – ‘Tell me and I forget, teach me and I may remember, involve me and I learn.

Jackie Huba – Loyalty Lessons from Lady Gaga

Businesses and marketers can learn a lot from Lady Gaga. The pop phenomenon knows her fan’s inside out. She’s taken the time to truly understand her 1 percenters – those fans that are passionate to the point of obsession (she’s even given them a name – “Little Monsters”) and she focuses on making them feel special. She’s also someone who does things her way, supports and publicises the causes she believes in and is true and authentic to herself.  As a result she is hugely succesful and has a loyal following of fans who would follow her to the ends of the earth.  If businesses spent more time getting to know their 1% clients and catering to them instead of constantly pursuing new clients they would be much more effective.

Chip Heath – Made to Stick: Why Some Ideas Survive and Others Die

Chip’s presentation was all about the decisions people make and how they make them. There are 4 points  that impact the likelihood that your decision will be the right one:

  1. Consider all the options – don’t just get stuck on one and go for it. Take time to think about all possible options. If you do then you are more likely to choose the right one and even if you don’t you will be more likely to adapt and change along the way and you will be faster at getting it done!
  2. Reality test your assumptions.
  3. Distance yourself from the decision – consider what the impact of your decision will be in 10 mintues, in 10 months and in 10 years.
  4. Prepare to be wrong – think about what can go wrong and put contingenies in place before it’s too late.

The Art of Marketing  found a new home this year in the Convention Centre East in Vancouver. Floor level seating didn’t enhance the experience the way plush theatre seating at the old location (Chan Centre) did, and the lack of wifi for an event costing several hundred bucks was archaic but this did nothing to diminish the impact of the speakers.