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Digital Marketing Strategy for Businesses

A digital marketing strategy is essential for any business. With endless marketing options readily available, how do you know which approach is best for you?

Our full marketing plan and approach will answer this for you. An in-depth and detailed plan can create clear-cut objectives and a road map of how to get there. This, in turn, allows you to make smart decisions on where to allocate resources to generate the best return-on-investment.

It’s not just about reviewing what is/isn’t working for your business and building a plan around this. Creating an effective digital marketing strategy requires knowledge and experience of the current digital landscape and insight into the patterns that can change in the future (the digital world changes at a lightning-fast pace!).

With over 20 years of digital marketing experience, Out-Smarts keeps a close pulse on what is happening in the digital landscape and works closely with clients to build digital marketing strategies tailored to their needs.

Digital Marketing Strategy Consulting Services

Whether you have yet to start a strategy, would like to improve the one you already have in place, or you have a particular challenge you need us to solve, our team will work closely with you to create a plan that addresses your objectives and build a road map of how to achieve them.

Out-Smarts guides and works with small to medium-sized businesses to deliver internet marketing plans and consulting solutions that pinpoint your organization’s most effective approach to maximizing your digital exposure.

Creating a digital marketing strategy starts by surveying your customer needs and attributes, current trends in your industry/sector, and assessing your current efforts and resources. This benchmark allows us to identify any new opportunities and build a digital marketing strategy that aligns with your customers’ needs, the current industry landscape, and overall strategic goals.

Next up, we present these findings to your business. You then have the opportunity to implement these recommendations or request adjustments or revisions if they still do not align with your expectations. Have confidence and peace of mind that we are flexible in our work and can make adjustments and recommendations to further enhance your strategy.

We take on a 360-degree approach to our strategy creation. This means giving our clients a comprehensive plan that speaks to several platforms that can enhance their digital authority. We can also create strategies for specific digital marketing areas, like social media, pay per click advertising, or SEO.

As the ones building your strategy, we can also implement your strategy from start-to-finish. Have peace of mind knowing you have the option of receiving a complete turn-key solution with Out-Smarts.

Is your business experiencing challenges in a specific area of your marketing? We are happy to offer marketing consultation services, too! Receive actionable insights, guidance, and counsel from Out-Smarts founder to create long-term solutions for your business.

Types of Digital Marketing Strategies We Build

The world of digital marketing is vast. Businesses rarely have the opportunity or the time to understand it all. Luckily, we know how to navigate through it, and we are here to guide you. Out-Smarts can create a variety of different digital marketing strategies that correspond directly to what you need.

Strategic Digital Marketing Plans

  • Two Boys Dressed as Nerds Smiling with Mind Reading Helmets - Digital StrategyA complete digital marketing strategy that highlights all internet marketing tactics including SEO, Pay Per Click Advertising, Social Media, Website performance, and Email Marketing

Market Analysis

  • Full assessment and research of your current market
  • Competitor and industry analysis
  • Consumer trends research

Website Performance Strategy

  • Website Performance Review
  • On-page and technical SEO audit
  • Website Search Engine Marketing review
  • Website mapping
  • Analytics services

Content Marketing Strategy

  • Full social media audit
  • Social media content strategy
  • Content calendar creation for blogs and email newsletters
  • Email marketing strategy

Digital Marketing Consulting

Is there a digital marketing challenge that your organisation needs to address? Perhaps you want to develop a more robust reporting system or you need to work out the best way to integrate your digital marketing with your CRM. We can help you to determine the best approach to your digital marketing challenges too, just ask about our consulting services.

Digital Marketing Training

Over the years we’ve taught and trained hundreds of business owners and marketing professionals through our one on one training with clients as well as our work with Small Business BC, Capilano University, Simon Fraser University and Bow Valley College. Sharing our knowledge so that others can grow is one of the key tenets of what we do.

Why Choose Out-Smarts to Create Your Digital Marketing Strategy?

Experienced Digital Strategists

We’ve been developing successful marketing campaigns for clients across all industries since 2003. We offer the knowledge and experience you need to guide your digital marketing in the right direction.

We Wear ALL The Hats (except black hat!)

We have a diverse background in all facets of sales and marketing. When we create our digital marketing strategies, we draw from our team members’ knowledge and expertise, who excel in specific areas of digital marketing. Have peace of mind knowing that experts in their field recommend the strategy you receive.

We Operate on Transparency & Honesty

Aside from being good at what we do, we take great value in educating our clients about the process. Building a strategy can affect your business’s many levels, so we will never leave you unclear or confused with our approach.

Approach is Realistic & Actionable

Not every business can utilize all the tactics and digital marketing platforms out there. We operate with a sense of mindfulness and meet you where you are at. The strategies that we create for businesses can easily be implemented in-house. If you require more assistance, our team would be more than happy to assist!

Fanatical Customer Service

We are tenacious, attentive to detail, and we take great pride in what we do. We believe that a job worth doing is worth doing right. Building strong relationships with our clients is central to our success, and we aim to provide fanatical customer service that goes above and beyond your expectations.

We Create Strategies that Work

The strategies we have created in the past have a proven track record of success. We have worked with numerous businesses from various sectors, including non-profits, charities, manufacturing, eCommerce, and education. Take a look at our previous case studies to learn more about our impact.

Contact Our Out-Smarts Team to Learn More About Our Digital Marketing Strategy Services

What Our Clients Say

Junxion Strategy is an international social impact consultancy. As a growing firm our digital marketing systems and analytics needed to be streamlined. Out-Smarts worked with us to audit our current digital landscape, developing and helping us implement systems that improve our processes and give us better access to the analytics we need to grow our business today and in the future. Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.

Mike Rowlands - President and CEO - Junxion Strategy

“Mhairi delivered clear and thorough explanations of a variety of digital marketing concepts, giving her audience concrete steps to implement and apply to their business. Her presentations were easy to follow and she mastered the ability to navigate the simultaneous roles of an online presenter – keeping her audience engaged through chat, keeping the presentation flowing smoothly, and covering the topic in a logical and step by step manner. Her charming accent was a delightful bonus!”

Jennifer Neufeld, Project Officer, Bow Valley College Entrepreneur Centres

“I really enjoy working with Out-Smarts Marketing. Since we’ve started our contract, we’ve seen amazing results leading to concrete wins for our business. Not only does Out-Smarts Marketing have great advice when it comes to our digital strategy, they are also providing us with some helpful training with our online tools (Google Ads, Google Analytics, Google Tag Manager, Search Console, etc.). I am always looking forward to our bi-monthly calls with Mhairi!”

Pauline Fleitz - Hippie Snacks

“If you’ve ever wondered if you could be doing more with your website to promote your products or services, if you know that there’s got to be a better way for using social media but aren’t quite sure how to leverage it effectively, then Out-Smarts is THE ANSWER for you. My colleague and I have been trying to get our website and social media strategy in place for a few years, but there are so many pieces to it and we didn’t really know where to start. It was like throwing spaghetti on the walls and waiting to see what would stick. Not a highly strategic approach.


We finally found Mhairi Petrovic, founder of Out-Smarts. She’s provided us with a clear, manageable and actionable plan for making the best use of our website and social media platforms.


She’s amazing. I’ll be posting another testimonial about her amazingness in a few months to let you know how our company has grown by putting Mhairi’s roadmap and coaching into action.”

Kathryn Thomson, LeadershipMind Consulting