Yesterday, we talked about how you can use LinkedIn for recruitment purposes, today we look at some of the other tools available to support your recruiting needs.
Xing – Another professional network which is becoming more popular with over 8m users. It is very similar in its functionality to LinkedIn but posting jobs is much cheaper. The downside is that lots of users are in Europe so it’s not the best tool for North American recruitment purposes.
Other professional social networks that facilitate recruitment:
Facebook Groups: there are groups on Facebook dedicated to getting the word out about jobs. To do so you can join and post or participate.
Facebook Pages – some companies have Facebook pages dedicated solely to helping them find staff.
Facebook Events – having a hiring fair? You can use Facebook events to promote it.
Facebook Ads: allow you to post ads aimed at people you want to employ: location, education level etc.
Twitter is proving a great tool to promote job openings. You can use corporate or staff Twitter pages to Twitter to your community about job postings or you can even have your own dedicated Twitter feed that serves this purpose alone like KPMG http://twitter.com/kpmg
As with any Twitter effort, your follow strategy will be important.
In December I read an article in the Vancouver Sun that inspired me. The article, called “How Social Media Have Globalized the Shopping Experience”, related how the writer, Gillian Shaw, simply had to Twitter about her choice for next car and lo and behold she got a response from a GM dealer offering her a test drive. Here’s an excerpt:
My Social Media Experiment
So, I decided to try this out for myself to see whether organisations using social media are actually doing a good job of listening and responding to customers and prospects.
First stop Twitter where I decided I would use the tool to plan a ski trip. So I Twittered:
To date I haven’t had a response. I tried a different tact and sent a Tweet to Sun Peaks who were listening to direct messages and did, thankfully, respond:
A few days later I got stuck in an elevator: what a perfect opportunity to see if anyone was listening and could help me. So I posted my dilemma on Facebook and Twitter. Followers we’re listening – I got 2 responses from friends, both in Alberta, both in no position to help me escape!
On to Facebook, where I commented on the Marks & Spencer Page about my frustration with their delivery service (more often than not gifts for my family in the UK arrive broken or damaged):
Here was an opportunity for M&S to respond to my concern and to correct it in the public forum, to enhance their customer loyalty but again I had no response. Very disappointing – this year I will find a more reliable supplier and M&S just lost a loyal customer of 20 odd years because they weren’t listening or were choosing to ignore my comments.
1) Shut Up – First of all companies should realize that we are living in a new world, one where they can and should interact with their customers in these forums to build loyalty and improve customer service. Your audience expects this and not doing so puts you at risk of negative exposure. This is no longer a push to market model where companies bombard their audience with one way messages but a two way street where they can build loyal and valuable relationships with customers and prospects and enhance brand value. Shut up about yourself already and focus instead on your audience and providing value for them.
2) Listen – the first step any company should take when approaching social media is to implement effective listening strategies. Listen to what online communities have to say about your products or services, company, industry and competitors. By doing so you will not only get a feel for what is appropriate (very useful when building your social media strategy) but you will also identify sales opportunities, chances to improve customer service and to build loyalty so that customers keep coming back. Our article Are You Listening? talks about tools you can use to do this effectively.
I look forward to the day when companies stop talking about themselves and start listening to and fulfilling the needs of their audience on social media. There is a vast source of information and opportunity about your company and your market online just waiting for you to tap into it. What are you waiting for? Shut up and listen!
Fiona Walsh, CEO of FM Walsh and Associates, joins us for this Out-Smarts Podcast where we discuss the key attributes of successful entrepreneurs, how to grow your business in a recession and how entrepreneurs can use social media to their benefit.
You’ve put together a great podcast. It is creative, interesting and adds value for your intended audience now what? What do you do with your podcast to make it available to intended recipients. In order to explain this I like to use the newspaper analogy from traditional media. It’s all very well that you have a great rag but without newsagents, newspaper boxes and delivery services it doesn’t have a chance of being read.
By creating an RSS feed you can solve the delivery services component but where should your podcast appear so that people can find it. The answer is by listing your podcast in with the major podcast engines. These are:
It takes a bit of time and effort and you have to register with most of these to do so but the benefits are multiple in extending the reach of your podcast. Just be patient as the process is far from instantaneous.
If you have more to add to the list – please let us know. Links:
I had the pleasure this evening to present at an event co-hosted by the Professional Women’s Network, the YWCA Mentoring Program and the Downtown Networking Association aimed at introducing mentors and mentees to professional growth strategies to help you realise career goals. My topic: “Building Valuable Business Relationships in the Virtual World”.
As promised, I am going to blog over the next few days about some of the issues I touched on at the event, the first of these being Internet networking hubs.
Internet networking hubs are great forums to expand your business network and extend your reach. Obviously, those you use will depend on what it is you do. For example a photographer would likely use photo sites like Flickr to showcase their experience. Someone in the music industry is likely to benefit more from MySpace than Facebook. And a lawyer might is more likely to join a law forum than a web development forum. It’s up to you which you choose but Internet networking hubs are great places to grow your on line network and in turn your business.
*** This is an old blog post – for more up to date info, read this post about Google Adwords. ***
Its easy to get started with Google AdWords. For a small monthly fee your company could take advantage of the Google search engine to advertise to your targeted audience. Perhaps the only challenging part of the set up is deciding which flavour of Google AdWords is right for you: Starter or Standard Edition.
Starter Edition – If you are an Internet advertising neophyte, Starter is the obvious choice and the one recommended by Google itself. It is aimed at companies with a single product line operating in a single geography. The service is simplified to let users easily set up a campaign and device appropriate keywords. Starter comes with analytics and reporting capabilities that are less complex: ideal for someone just getting up to speed.
Standard Edition – is the full blown all you can eat AdWords suite. It is definitely for the more seasoned Internet advertising professional advertising multiple products across many regions. It brings advanced planning tools that lets you put complex ad campaigns into effect and complex reporting functionality that lets you monitor the results. Standard provides a whole slew of other neat add-ons to let you assess keywords and come up with more effective ones.
Both services are simple to sign up for. If you’re not sure which one is best then go with Starter and work up to Standard once you have developed an understanding of the basic functionality.