Out-Smarts works with clients to plan, build and implement online marketing strategies. We increase their online exposure, drive the right traffic to their website and build websites that convert, resulting in measurable returns on investment.

Our clients range from start-ups to larger organizations spanning industries including (but not limited to): professional services, health and wellness, financial services, tech, and retail.

Here are some kudos, testimonials and compliments we have received over the years:

Read About What Our Clients Are Saying:

"I wanted to rank on the first page and Mhairi’s team worked with me to achieve that. She took the time to translate technical SEO into actionable steps that were easy to follow and did so in a way that was very flexible to my needs and timelines." Pam Chaloult - Practical Feet Advising

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

“It is rare to find a caring multi-talented team like Out-Smarts. The feedback we’ve received has been incredibly positive. Out-Smarts delivered a site that stands out and showcases our Hackathon in the best light. Their team took the initiative to step up and help us to take this from concept to creation to launch in a little over a month and days ahead of schedule. Mhairi and Kyle truly showed that they cared about our organization.”

Martha Scully - Social Enterprise Manager PIRS

“Being our development partner, we knew we wanted to work with Mhairi and her team at Out-Smarts for our new website. We’ve seen first-hand the results she delivers for our clients which made this an easy choice! We couldn’t be happier with our new website. And, while the new site is exactly what we had hoped for, the process to get there was equally seamless. Mhairi and the entire Out-Smarts team made this project a fully collaborative process and let us be involved every step of the way.”

Angela MacGregor - Owner -  Indalma Creative

"We have a new website and we couldn’t be happier!  Mhairi patiently guided us through the process and kept us on track.  The feel of the website was important to us and she took the time to get to know us and work with us to come up with perfect design.  Her patient guidance and coaching made the project seem less overwhelming.   She used her many skills to help us navigate decisions about creative design, user experience and function of the website and came up with perfect solutions to our many ideas.   We would highly recommend Mhairi and her team to anyone looking for personal touch and a great experience."

Kasia Coleman, Priority Appliance Service

"We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects."

Sue Sherlock, Acne and Rosacea Society of Canada

Mhairi was an absolute pleasure to work with during our National Physiotherapy Month AdWords campaign in May 2017. She used clear, simple language to explain AdWords, and took the time to walk us through the process of finding and bidding on the best keywords, then “tweaking” our messaging throughout the month to get the best possible results. After such clear communication, our team left feeling much more confident to try running an AdWords campaign on our own. From our high campaign impressions and the knowledge we gained from working with her, we would highly recommend working with Mhairi – thanks again!

Sasha Speranzini - Canadian Physiotherapy Association

At Lunapads, we briefly tried to manage our Google AdWords campaigns in-house but were disappointed with the results. Bringing in Out-Smarts made all the difference. Mhairi takes the time to understand our business and uses her extensive expertise and knowledge to build and manage campaigns centred around converting sales. Constantly adjusting the campaigns to make improvements, Mhairi understands our brand and what works for our target audience, making our investment in AdWords a positive source of conversion and sales.
Suzanne Siemens, CEO Lunapads.com

Fairware Logo

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.


Denise Taschereau - Co Founder - Fairware

After doing some research and getting recommendations I decided to go with Out-Smarts for our website design. That was one of my best decisions. I found Mhairi to be great to deal with. She took the time to learn about my business and the time to teach me about websites. I would highly recommend Out-Smarts to anyone who needs professional help with their web presence.

Wayne J. Fleet - Thompson Heating Ltd.

evidentpointMhairi is a delight to work with! She is insightful, generous and deeply concerned with making sure our company receives the support we truly need. It was very important to us to have a manageable approach to online marketing, and Out-Smarts certainly delivered! They took all aspects of our business into account and developed a cohesive online strategy and content calendar. Out-Smarts delivered a multi faceted and logical Internet and Social Media strategy, in a timely manner, that will help Active Textbook build profile and grow business. We're very pleased with the results.

Tiffinie Green - COO - Evident Point Software

"Out-Smarts currently provides our website with the updated details that market and sell our Independent Living Resi381_image_print_logodence to the fullest. Their skill set for marketing our product through maximizing our connection to the outside world via social media and the internet is second to none."

Bev Wilson  - Chairman of the Board of Directors at Duncan Housing Society

“When we needed a new website for our clinic, my co-worker and I dreaded going through the process of redesigning the website. The first time we went through this process if was very difficult and tedious. From the beginning, working with Mhairi felt easy and fun. She handled everything that we needed her to without involving us needlessly in the details. She listened very carefully to what we needed and wanted and was able to create our website that reflects this perfectly. It was a joy to work with Mhairi and we are so happy with the website she created for us.”

Dr Jill Scott NDPort Moody Integrated Health

“Working with Out-Smarts has really helped us to make the most of  the different online marketing activities for our retirement homes. Now our websites, online advertising and social media all work together to complement and drive targeted traffic and as a result we’ve seen an increase in occupancy.”

Nancy Noso – Jones Corporate Group

“It was such a pleasure working with Mhairi. She did such a wonderful job helping me launch
my Facebook and Twitter accounts. I was able to give her the basic information and she went with it. It was such a load off my plate to have someone efficient and thorough manage my media accounts, I would recommend her to anyone looking for a competent media expert.”

Craig Lovell, Sales and Marketing Professional, A1 Windows

“If you’ve ever wondered if you could be doing more with your website to promote your products or services, if you know that there’s got to be a better way for using social media but aren’t quite sure how to leverage
it effectively, then Out-Smarts is THE ANSWER for you. My colleague and I have been trying to get our website and social media strategy in place for a few years, but there are so many pieces to it and we didn’t really know where to start. It was like throwing spaghetti on the walls and waiting to see what would stick. Not a highly strategic approach.

We finally found Mhairi Petrovic, founder of Out-Smarts. Mhairi is incredible. She took the time to really listen, to learn about our business and find out what our goals and vision for it. Then she researched the field and did a thorough analysis of our site and other sites offering similar services. She taught us so much in such a short period of time about what we can do to truly utilize the power of the internet and social media. She’s provided us with a clear, manageable and actionable plan for making the best use of our website and social media platforms.

I can’t say enough about Mhairi’s professional, generous, and enthusiastic expertise and support. She’s amazing. I’ll be posting another testimonial about her amazingness in a few months to let you know how our company has grown by putting Mhairi’s roadmap and coaching into action.”

Kathryn Thomson, LeadershipMind Consulting

“When Lawyers West launched our new website, we brought Out-Smarts in to help us get found online and improve our Google rank. One of the key benefits of working with Out-Smarts is that they not only understood the technicalities of search engine optimisation but they have the ability to map these to the business strategies of our firm. Thanks to Out-Smarts, when people search for us online they find us. Out-Smarts also greatly improved our social media presence and was able to add a personal touch to all our posts. Out-Smarts took care of our online issues while we were able to do what we were trained to do: practice law!”

Annamarie Kersop – Partner – Lawyers West

“Before working with Out-Smarts, our online presence centered around our website with little search engine optimization and a social media presence that was intermittent and stand alone.  Now we have a cohesive and integrated approach to both online marketing and to building our presence on  Facebook, LinkedIn, Twitter and through our blog. As a result, we are sharing more effectively as a team and we are driving more connections and business though our web presence.”

Sheila WalkingtonMoney Coaches Canada

“The Export-Import Virtual Tradeshow was a huge success. Thanks to Out-Smarts our on-line advertising campaigns on Adwords, Bing and LinkedIn delivered conversions that helped us surpass our registration goals.

Chris Formosa, Small Business BC

“Out-Smarts worked with us to develop and implement an on-line strategy that makes sense given our target audience, business goals and resources. Thanks to their highly professional social media and Internet marketing services we have built a strong community on-line using Facebook, Twitter, LinkedIn, Vimeo  as well as our blog and this has that helped us grow our business. Out-Smarts turns dinosaurs into dudes!”

Ross Allan, Allan Financial

“Out-Smarts provided me with great direction to help focus my website in a really meaningful way.  The resulting website is clean, informative and has really provided my prospects with information on what the programs under TEC Canada offer them.  Always there to help and enjoyable to work with in the creation of my website.  Thank you!”

Joyce Groote, TEC Canada Chair

Social Media and Digital Communications have changed the way Investor Relations professionals create value for their shareholders. With 63% of institutional investors claiming social media is important to them, 49% institutional investors reading financial blogs and 65% of reporters and journalists using social media, we weren’t about to stand by and not participate. Mhairi and her team at Out-Smarts Marketing made it possible for Great Panther to maximize our social impact. They took our needs and got creative and helped us develop the platforms that were specific to our audience for maximum reach”. Great Panther Silver

“I have been working with Out-Smarts since November 2008. They have done amazing things: Mhairi has educated me in social networking and taught me how to integrate it into my business…”

Gina Best, MA, Mortgage Alliance West – Gina Know Best

“Out-Smarts is fantastic at learning about me, what I do and how I deliver my marketing messages. As a business owner, I was very protective of the business that I had worked so hard to build and it took time for me to realize that the value that Out-Smarts brought to the business was far greater than I could do single-handedly.  I trust entirely them to help me in build my business in the right direction!”.

Elizabeth Mah, Paperclip Law Corporation

“We’ve been a long time client of Out-Smarts and couldn’t be happier with their service and professionalism. Their hard work and dedication promoting Sunrise online has resulted in numerous real world leads for us. A huge thanks to Out-Smarts for their outstanding work!”.

Sunrise Family Services

“Out-Smarts successfully built and managed our Facebook and Twitter pages and used Google Adwords to drive targeted traffic to our websites. Always responsive and detail oriented, Out-Smarts’ on-line marketing services generated interest, grew our community and had a invaluable impact on attendance at our events”.

Gary Meister – The Meister Group
“Best company! Excellent service and supportive team committed to the transfer of knowledge, skills and expertise to their clients. They know how to make social media simple and accessible”.

Sylvia Metz, Fraserside Employment Resource Centre
“Out-Smarts Marketing are our go to partners when it comes to Internet marketing. Their Search Engine Marketing education services enabled us to prioritize our online marketing efforts and understand how to effectively build our audience and ranking online”.

Sue Sinclair, Founder and Chief Executive Mom, Raspberry Kids

“Mhairi helped cut through the big, black hole of online marketing and not only showed the way to light, but led me out of the tunnel.  She has a breadth & depth of experience that’s very helpful”.

Lee-Anne Ragan, Life Lenses

“Working with Out-Smarts is a pleasure. Mhairi Petrovic has provided excellent advice on an ever-evolving social media and has helped to optimize our organizations presence on the web. She has taken the time to understand the nature of our work and has been very proactive in keeping us up
-to-date and connected with our followers.”

Vancouver Recital Society

“Out-Smarts was invaluable to our efforts to create an online social media presence to connect directly with our students. We had a unique challenge in trying to raise awareness of our office’s activities, while reaching out to connect with and assist students in a forum that they use every day. Mhairi and her team were able to generate a number of exciting and creative ideas that resulted in our Facebook fan page being created and launched. Mhairi is a very creative, talented and expert consultant who is an excellent addition to any team. I recommend her very highly!”


John Futhey, Managing Director, Community and Specialty Sites, Metroland Media Group Ltd.

“Out-Smarts played a major role in
bringing PeopleMaps to the North American market, I would not hesitate to recommend them to other small to mid size organisations looking to expand their horizons.”

Martin Gibbons, CEO, PeopleMaps Ltd.

“Out-Smarts worked diligently to come up with an e-mail solution that meets my needs”.

Robin Arora, Robin Arora Real Estate

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