Get To Know Us


Mhairi Petrovic

Mhairi (va-ri) Petrovic- is the Founder of Out-Smarts Marketing and is dedicated to working with clients to develop and implement marketing strategies that maximize on-line exposure.

Since graduating with Honours in Commerce from Napier University in Scotland, Mhairi has developed an in depth knowledge of sales and marketing functions online and off through her employment on both sides of the Atlantic with some of the best known companies in the world including Coca Cola, Unisys and MicroStrategy. Prior to founding Out-Smarts in 2002 Mhairi focused on software and Internet technologies in various sales and marketing roles for nearly a decade, working predominantly with Fortune 500 companies. She augmented her degree in 2006 with a diploma in Sales and Marketing Management from the University of British Columbia.

Passionate about internet marketing and helping small businesses grow, Mhairi blogs regularly and puts her knowledge to good use to network and grow businesses in creative and leading edge ways. A regular presenter at Small Business BC, Mhairi is also a judge in their annual competition to determine the best small business marketing campaign in the province. Mhairi is Director of the board of Sales & Marketing Executives International, Inc. (SMEI) .

 In her spare time Mhairi enjoys graffiti hunting, discovering ancient monoliths, making kombucha and spending time with her wee family.

Bob PetrovicBob Headshot

Bob Petrovic has more than 20 years’ experience developing technology businesses by providing product development, marketing and management expertise to both established and emerging technology companies. From telcos to software and beyond, he brings a strategic focus to the introduction of new technology, building sales and marketing teams, and product strategy and execution.

Bob has a Bachelor’s of Mathematics, Computer Science degree from the University of Waterloo. He is an avid canoeist and hiker.

Subscribe to our Newsletter