Stay Sane in the Digital World – Join Us at SWAN

Is your smartphone taking over your life? Do you find it hard enough to stay on top of all of the latest developments in social media never mind using these forums to grow your business? You are not alone!

On Thursday September 10th 2015, Mhairi will be presenting ‘Staying Sane int he Digital World’ at SWAN in North Vancouver.  Come along and you will learn:

• How digital technology has changed over the last 10 years (and our attitudes too).
• 10 Rules to Help You make the most out of your digital presence in a manageable way, including:
• Which tools should you use (you can’t use them all!)
• How to stay focused and make the most of your time online
• How to listen effectively
• How to find and share great content
• Smart tools and tips to help you take back your time

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Registration and Event Details

Learn About Social Media and Online Marketing Tactics at Small Business BC

Join Mhairi at Small Business BC or from the comfort of your office and learn about the basics of social media as we share our tips and tactics for success.

Seminar Date

Thursday,  August 20th, 2015 – 1:00pm to 3:30pm

Social Media and On-line Marketing Tactics

Just because you know what social media is, does not mean that you necessarily understand how to use it to grow and develop your business. This workshop focuses on understanding social media, what is it and how it’s connecting people.

Learning Objectives:

  • Learn how/if social media should be an important part of your marketing strategy.
  • Understand what opportunities are available for you to leverage social media for business growth and prospecting.

This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live webinar. All webinar participants will also receive access to a recording for seven days after the live session.

Buy Now, choose your preferred location:

Register to attend at:

 

 

 

 

Effective Blogging To Grow Your Personal Brand

As a guest on the SMEI webinar earlier, I discussed how to use blogging as a tool to build your visibility and increase your influence.

Blogging can be a great vehicle to increase your visibility if you do it right. There are 3 key approaches that you can take:

  • Creating and posting on your own blog site
  • Guest blogging
  • Blog comments

A combination of each of these will maximize your impact.

Creating your own blog site

If you decide to create your own blog then you have 3 options – the first is to use a blog platform like Tumblr or WordPress.com – these are free and easy to set up but you don’t own the domain and these are often used for hobby or personal interest topics so perception is an important consideration.

The next option is a little more labour intensive and that is to set up your own domain and blog. I like this option best as you have more control and it is a more professional option.

The last option if you decide to set up your own blog is to use social networks. LinkedIn is a great place to do this.

Guest Blogging

Guest blogging is a great way to hit the ground fast. By posting on a blog that is already established in your industry you will reach more people, faster. Look for blogs or magazines in your industry that accept articles (they are not hard to find although their criteria may be strict), that get lots of traffic, comments and shares.

Blog Comments

This is often overlooked as a tool to establish your brand and certainly should never be used solely as an SEO tactic but the right comment in the right place, at the right time can help you establish and build relationships with the blogger (who is likely a thought leader in your industry) as well as their audience. Always take time to read the post, thank the blogger, and add value in your comment.

Watch the video below to view my presentation in full, then my blog post on the SMEI blog for more on blogging as a personal branding tool.

Big shout to out SMEI team for having me present.

Business Smarts Podcast with Jaeny Baik

“You haJaeny Baik Headshot High Resolutionve to get out of your comfort zone if you want to grow” says Jaeny Baik – Online Video Marketing Maven and On-Camera Coach.

The award winning former CBC Host and Journalist joins us on the podcast and shares her top tips for business growth, her inspirations and some must hear tips to help you get started with online video. Listen and be inspired.

 

For a complementary ticket to Jaeny’s workshop “Top 3 Secrets for Women to Look Confident and Feel Great on Video”, use promo code SMARTS. July 29 at the luxurious Hycroft Manor. Visit JaenyBaik.com/events to find out why you need video now!

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