Content is king or so the saying goes (we prefer content is queen but that’s a whole other story). Over the last few years, as digital technologies and social networks have grown, content creation has become the main pillar of successful online marketing strategies. The phrase ‘content is king’ coined by Bill Gates, is often cited, as creating content that gives visitors and followers something new to consume on your site or social platforms is paramount to successful online marketing. This can also form the first step in getting readers into your funnel.
What is Content Marketing?
Content is one of the most important things to consider when marketing online in 2021. When we refer to ‘content’ we are talking about the relevant material that can be shared through platforms, like social media or your company’s website. Content can come in many different forms of media, from articles to videos, announcements of upcoming events, and blog posts. Content marketing is the process of producing different types of communications, intending to influence a targeted consumer base to initiate action, which in turn grows revenue, builds business and increases profit. In adding value, educating and showcasing what makes your company unique, content marketing is a great way to help you stand out from the crowd and build a lasting relationship with your customer base.