Email Marketing For Businesses

Email marketing is no longer an “age-old” digital marketing tactic. When used thoughtfully, it is an effective way to nurture, educate and transform website visitors, social media followers, and general audiences into lasting, life-long customers.

This marketing strategy is one of the most cost-effective ways to achieve customer retention while also attracting new ones. It also offers one of the highest return-on-investment of all digital marketing initiatives for businesses.

There is a high likelihood that all of your customers will have an email address, and research shows that it is one of the most preferred ways users would like to receive updates from brands.

With email marketing, your business cuts through the noise of the digital arena, connecting with your most engaged customers in a personalized way (which is what all consumers are looking for these days!).

Say what you will about this old-school marketing approach – email marketing still matters.

Our Email Marketing Services

Email marketing has expanded beyond your regular monthly newsletter. Businesses can enhance their customer experience by utilizing this marketing tactic to provide personalized and tailored messaging and content to their existing customers.

Chances are your business might already be using email marketing as part of your long-term marketing strategy. Our team can uncover the multitude of different opportunities where email marketing can enhance how you communicate and manage prospective and existing customers.

For instance, current email marketing platforms allow for automated email send-outs, unlocking endless lead generation opportunities. This allows your business to do the following without the use of traditional cold-calling:

  1. Increase their inquiry base.
  2. Nurture potential customers.
  3. Create a positive and personalized customer experience.

Timing, messaging, and presentation matter when it comes to your email campaigns. Out-Smarts understands which elements are needed to ensure success with this type of marketing approach. Not only do we know the strategy behind a successful email marketing campaign, we also have a team of writers and designers who can add colour and life to your email sales/content copy and layout.

At Out-Smarts we understand that email marketing is not a stand-alone tactic. That is why we take on a 360-degree approach to email marketing, incorporating it seamlessly into your website and existing marketing tactics like Pay-Per-Click Ads and Social Media.

What Types of Email Marketing Do We Do?

Yes, we build awesome monthly newsletter templates. But that’s not all we do. Email marketing has come a long way from what most businesses use it for. Here are some of the ways we maximize email marketing to serve you and your customers better:

Email Marketing Strategy

  • A full audit and plan that addresses how your business can maximize email marketing to its fullest.

Email Sales Funnel & Lead Generation

  • Creation of email marketing form, landing page, or pop-up.
  • Effective sales-specific email marketing send-outs.

Monthly Email Newsletter Management

  • Management of your monthly email newsletter blasts.

Newsletter Template Design

  • Full design of newsletter templates that can be used for future email marketing campaigns.

Why Choose Out-Smarts to Create Your Digital Marketing Strategy?

GDPR? Anti-Spam Laws? We Understand What it Means.

One of the most crucial parts of email marketing is ensuring that the entire approach is compliant with current North American and International advertising laws. We take this seriously and ensure that everything that we do follows the Anti-Spam laws of your country.

We Operate on Transparency & Honesty

Email marketing has come a long way. From automated send-outs to abandoned cart reminders, it can be overwhelming to understand how it all works! We take great value in educating our clients about the process behind it all.

We Take On A Full-Spectrum Approach

Email marketing effectively complements other marketing tactics like Pay-Per-Click advertising and social media. That is why we never approach this as a stand-alone strategy. Our team incorporates this into other aspects of marketing, ensuring that the approach comes full-circle.

Fanatical Customer Service

We know the value that email marketing has on your customer service, so why should our approach be any different when working with you? We are tenacious, attentive to detail, and we take great pride in what we do. We believe that a job worth doing is worth doing right. Building strong relationships with our clients is central to our success, and we aim to provide fanatical customer service that goes above and beyond your expectations.

We Create Campaigns that Work

The campaigns we have built in the past have a proven track record of success. We have worked with numerous businesses from various sectors, including non-profits, charities, manufacturing, eCommerce, and education. Take a look at our previous case studies to learn more about our impact.

Contact Our Out-Smarts Team to Learn More About Our Digital Marketing Strategy Services

What Our Clients Say

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.

Denise Taschereau - Co Founder - Fairware

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics