Using Social Media for Recruitment – Part 2

Yesterday, we talked about how you can use LinkedIn for recruitment purposes, today we look at some of the other tools available to support your recruiting needs.

XingAnother professional network which is becoming more popular with over 8m users. It is very similar in its functionality to LinkedIn but posting jobs is much cheaper. The downside is that lots of users are in Europe so it’s not the best tool for North American recruitment purposes.

Other professional social networks that facilitate recruitment:

Viadeo

Social Networks – Facebook

Facebook Groups: there are groups on Facebook dedicated to getting the word out about jobs. To do so you can join and post or participate.

Facebook Pages – some companies have Facebook pages dedicated solely to helping them find staff.

Facebook Events – having a hiring fair? You can use Facebook events to promote it.

Facebook Ads: allow you to post ads aimed at people you want to employ: location, education level etc.

Twitter

Twitter is proving a great tool to promote job openings. You can use corporate or staff Twitter pages to Twitter to your community about job postings or you can even have your own dedicated Twitter feed that serves this purpose alone like KPMG http://twitter.com/kpmg

As with any Twitter effort, your follow strategy will be important.

 

 

 

Using Social Media for Recruitment – Part 1

Social media isn’t only a great tool for networking and marketing online, companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees. This is the first of 2 blogs looking at social media for recruitment.

There are a number of social media tools you can use to enhance your recruitment function – here are a few:

  • Professional Networks,
  • Social Networks like Facebook,
  • MicroBlog platforms like Twitter,
  • Blogs,
  • Video
  • Podcasts.

Perhaps the main social networks that support recruiting are the professional networks. To use these effectively, your company should have a presence in these forums whether it be through a company presence or through staff profiles.

Professional Networks:

LinkedIn

LinkedIn has over 47 million users in 200 countries. As a professional social network it is ideal as a tool to use to assist recruitment. There are a number of ways you can use LinkedIn for this:

Searching Jobs on LinkedIn – this is useful from a recruiting perspective as it allows you to search other positions in your industry that have been posted in this forum.

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Find People

You can use your LinkedIn Profile to find people – LinkedIn is a free professional network but if you upgrade your LinkedIn membership you can communicate more effectively with possible candidates. Paid LinkedIn accounts start at $24.95 and run to $400.95 depending on volume (of emails, interactions etc). By using this paid LinkedIn functionality you can contact, communicate and interact more than with the vanilla version but more importantly for recruiting, you can check references.

Post a Job

Posting a job on LinkedIn costs $195 for a 30 day listing. The benefit of posting on LinkedIn is that it facilitates candidate research and allows you to identify and connect with people who can recommend and refer them.

In addition, LinkedIn also provides a service aimed solely at recruiters called LinkedIn Talent Advantage which aids in the sourcing, getting the word out about jobs.

More on social media for recruitment tomorrow.

The Out-Smarts Podcast #28 – Twitter with Sue Clement

I can’t believe our Twitter podcast marathon week is almost over. In our penultimate cast today, we talk with Sue Clement of Success Coaching. Little did I know earlier this year when I encouraged Sue to start using Twitter as part of her marketing mix that she would take it to heart. I should have known better! In a few short months she has built a following of over 1300 “Tweepl” and is deriving many benefits from using Twitter to listen, learn and to get the word out. Hear how she puts Twitter to good effect.

Sue Clement

The Out-Smarts Podcast #12 – Peer to Peer Financing and Social Media with James Wells

In this Out-Smarts podcast we talk with James Wells. James is the Commercialization Officer at BCIT working with innovators and investors to take their ideas to market), he is also a comedian and founded a peer to peer financing company. Learn about the challenges of peer to peer financing and listen to James’ take on social media.

Spark Podcast

Nothing to do on a rainy weekend? Then check out Spark, a CBC blog, radio show and podcast that focuses on technology and culture – hosted by Nora Young. Of particular interest is the podcast with Merlin Mann of 43 Folders where they discuss how you can build a great online presence. This week’s episode looks at writing a good blog. Here’s an excerpt – I highly encourage you to check out the podcast:

“The best thing you can do for yourself, and for anybody who’s ever going to read what you do, is to really narrow your focus by thinking about who your audience is. Who is it that I think is going to be following what I do, and who specifically do I want to reach with this?”.