I can’t believe our Twitter podcast marathon week is almost over. In our penultimate cast today, we talk with Sue Clement of Success Coaching. Little did I know earlier this year when I encouraged Sue to start using Twitter as part of her marketing mix that she would take it to heart. I should have known better! In a few short months she has built a following of over 1300 “Tweepl” and is deriving many benefits from using Twitter to listen, learn and to get the word out. Hear how she puts Twitter to good effect.
In this Out-Smarts podcast we talk with James Wells. James is the Commercialization Officer at BCIT working with innovators and investors to take their ideas to market), he is also a comedian and founded a peer to peer financing company. Learn about the challenges of peer to peer financing and listen to James’ take on social media.
Nothing to do on a rainy weekend? Then check out Spark, a CBC blog, radio show and podcast that focuses on technology and culture – hosted by Nora Young. Of particular interest is the podcast with Merlin Mann of 43 Folders where they discuss how you can build a great online presence. This week’s episode looks at writing a good blog. Here’s an excerpt – I highly encourage you to check out the podcast:
“The best thing you can do for yourself, and for anybody who’s ever going to read what you do, is to really narrow your focus by thinking about who your audience is. Who is it that I think is going to be following what I do, and who specifically do I want to reach with this?”.
Our podcast today looks at a serious alternative to gift giving – Dreambank. We had the pleasure of talking with Dawn Bowles who is the CEO of Dreambank, a local Internet company that truly offers a different way to make dreams come true, to give and receive gifts and to donate to charity. It’s a unique and innovative service that really gives you an alternative to the sock and underwear dilemma.
This Out-Smarts podcast discusses social media marketing with Darren Barefoot. Darren is a writer, marketer and technologist as well as being Head Geek at Capulet Communications, a local company well known for its innovative approach to new marketing. Find out about their latest campaign, his approach to blogging and what works in social media marketing.