Get To Know Us
Mhairi (va-ri) Petrovic – is the Founder of Out-Smarts Marketing and is dedicated to working with clients to develop and implement marketing strategies that maximize on-line exposure.
Since graduating with Honours in Commerce from Napier University in Scotland, Mhairi has developed an in depth knowledge of sales and marketing functions online and off through her employment on both sides of the Atlantic with some of the best known companies in the world including Coca Cola, Unisys and MicroStrategy. Prior to founding Out-Smarts in 2002 Mhairi focused on software and Internet technologies in various sales and marketing roles for nearly a decade, working predominantly with Fortune 500 companies. She augmented her degree in 2006 with a diploma in Sales and Marketing Management from the University of British Columbia.
Passionate about internet marketing and helping small businesses grow, Mhairi blogs regularly and puts her knowledge to good use to network and grow businesses in creative and leading edge ways. A regular presenter at Small Business BC, Mhairi is also a judge in their annual competition to determine the best small business marketing campaign in the province. Mhairi is Director of the board of Sales & Marketing Executives International, Inc. (SMEI).
In her spare time Mhairi enjoys graffiti hunting, discovering ancient monoliths, making kombucha and spending time with her wee family.
Grace is a Digital Marketing Specialist with over 9 years of experience creating effective outreach campaigns for corporate and lifestyle brands. Through her knowledge of both traditional and contemporary marketing practices, she has the expertise to create impactful campaigns through a variety of channels.
She has had the pleasure of working with businesses from different industries (travel, health and wellness, and trades). Her roster of projects spans near and far – with projects located within Vancouver Island, while others are as far as Byron Bay in Australia!
Kostya is a software developer with years of experience in IT business and system integrations.
He is passionate about helping clients find the right tools for their tasks by using cutting-edge technology and following simplicity in software development. His methodology allows him to achieve outstanding results for his clients using optimal resources for this.
Kostya creates dynamic websites on WordPress, and static sites on Jekyll.
Catriona is a digital marketing associate and administrator at Out-Smarts. Her responsibilities cover a wide range of functions from accounting to SEO to recruitment and website updates. As a student of psychology, she finds it fascinating to explore consumer behaviours in marketing.
Greg has worked with web technologies for 20 years and has partnered with a wide variety of businesses to bring life to new ventures and to add expanded functionality to existing projects. From single page landing sites to large complex systems he has crafted solutions to achieve client goals and user friendly websites.
Kyle of Typefirst Consulting is a full-stack developer and entrepreneur with two decades of experience building web apps and WordPress sites. He is the former Web Director of Adbusters Media Foundation, and the co-founder of a startup company in the education technology space that was recently acquired. Having an English degree from UBC, he brings a unique blend of applied technical knowledge, business experience, and critical analysis to his working relationships with clients.
Kyle is also a musician, provides mentorship to junior developers, and organizes a biweekly discussion group that takes a critical look at society and technology.
Karley is a big thinker as well as the Creative Strategist & Growth Accelerator at Big, Bold Brand and is our go to partner for brand development. Over twenty years, Karley’s career has been fueled by a natural collision between business development, brand and good design. She is inspired by entrepreneurial creativity, ingenuity and sheer grit. In turn, she aims to inspire and support those leaders who strive to grow their businesses and change the world while they do it. She seeks challenge in every aspect of her life and work, and encourages others to set the bar high – and then find the smartest ways to leap over it.
Scott is lead creative at Charm and Gusto a design partner specializing in brand experience & engagement through all channels. He has the expertise to build the right strategy balanced with the ability to execute beautiful design communications, gaining more effective customer experiences. Always up to date on the latest design trends and shifts in the market, Scott’s reputation as a top-notch creative speaks for itself.
Anne is a graphic designer and founder of Inklings Design. Anne works within the parameters of Zen philosophy and design aesthetics, providing a unique perspective to graphic design. Serving clients not only clean and smart design but an overall enlightened experience. When she starts a new project she thinks outside of the box and comes up with creative solutions for her clients and their marketing challenges which turns them into opportunities. One of her key skills is listening and understanding what her clients need and want, working together, they develop marketing messages that go beyond just the aesthetics to create impactful and powerful visuals. Her work is her passion, as a result, people love working with her.