Unlike a good bottle of whisky, your website doesn’t get better with age. Most companies benefit from a website redesign every 3-5 years. With their launch, they also send out website redesign announcements to their raving fans.
Why should you redesign your website this often? Because your business focus and offerings have likely grown, and technology has also evolved.
From a technical perspective, web design and usability standards change frequently. If you’re not playing by their rules, you may be penalized in Google rankings and not appear as current and professional as your competitors.
Today though, we’re going to focus on all the fun you can have when you announce your new website. We will share some great ideas and outlets to share the news to build your brand, engage with your audience, and grow your business.Continue reading