Digital Marketing Services

When it comes to digital marketing, there’s no one size fits all solution. At Out-Smarts our services are customised to each and every organisation that we work with. Our tried and tested approach has been honed and perfected over a decade of working with hundreds of clients in a broad spectrum of industries.

Taking your business goals into account, we are going to take a holistic approach to your digital marketing, understanding that each component of your online marketing complements, augments and allows for cross-pollination between platforms to help you achieve your online objectives. We will guide and work with you to deliver digital marketing services that deliver results.

Our services encompass all aspects of your digital presence from concept to creation. Our dedicated team of marketing professionals can assist you to build, manage and maintain effective digital campaigns that hit the mark, helping your business and having some fun while we are at it.

Strategy and Consulting

Not sure which platforms and tools to use or how to use them effectively to grow your business? Or perhaps you have a specific challenge you need our expertise to address? Take advantage of our strategy and consulting services to develop a roadmap for online marketing success.

Learn more about how we can help you plan your digital marketing strategy.

Search Engine Optimization and Search Engine Marketing Services

Need help getting the right traffic to your website? Our SEO services are designed to deliver the right visitors to your site at each stage in their buyer journey. People are searching for your products or services online. Let us help them find you.

Learn more about the impact our Search Engine Marketing (SEM) and Search Engine Optimization (SEO) services have.

Pay Per Click / Digital Advertising Campaigns

Want to right people to visit your site but don’t want to wait for SEO and SEM to take effect? Our pay per click services will drive the right traffic to your site in as little as a few hours. Our certified team of advertising professionals is here to help you build magical advertising campaigns that make your audience click.

Learn more about our pay per click advertising acumen and how we use it to build successful campaigns for our clients.

Website Design and Development

Your website is the backbone of your online presence. From discovery to design to development, we will handcraft your website with care, creating a responsive, dynamic, optimized site that is intuitive for your visitors to navigate, and delivers conversions.

Learn more about the websites we build and view our gallery.

Social Media Marketing

Facebook, LinkedIn, Twitter, Instagram, Pinterest…, social media has changed the way we do business and the way we do life. To be successful, companies must now engage their audiences where they hang out online. Out-Smarts knows the secret knock.

Learn more about how we can help you use social media effectively for your business.

Email Marketing

It costs at least twice as much to get a new customer than it does to keep an existing one. If email marketing isn’t on your radar, it should be. It’s a great tool to keep your clients engaged and your company at the forefront of their minds. All that aside, it’s also the best digital platform to deliver ROI. Get started now.

Learn more about our email marketing services and how they can impact your bottom line.

What Our Clients Say

“If you’ve ever wondered if you could be doing more with your website to promote your products or services, if you know that there’s got to be a better way for using social media but aren’t quite sure how to leverage it effectively, then Out-Smarts is THE ANSWER for you. My colleague and I have been trying to get our website and social media strategy in place for a few years, but there are so many pieces to it and we didn’t really know where to start. It was like throwing spaghetti on the walls and waiting to see what would stick. Not a highly strategic approach.

We finally found Mhairi Petrovic, founder of Out-Smarts. She’s provided us with a clear, manageable and actionable plan for making the best use of our website and social media platforms.

She’s amazing. I’ll be posting another testimonial about her amazingness in a few months to let you know how our company has grown by putting Mhairi’s roadmap and coaching into action.”

Kathryn Thomson, LeadershipMind Consulting

Smart, easy-going, and patient, Mhairi improved our team’s knowledge and capacity alongside making her recommendations. She’s a great thought partner, and Junxion is better positioned to continue our growth, due to Out-Smarts’ work.

Mike Rowlands - President and CEO - Junxion Strategy

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

Fairware has worked with Out-Smarts on two projects so far: Search Engine Optimization for our website redesign and on developing an email marketing strategy. Traffic and conversions have increased, our business is growing and we're very pleased with the results. Mhairi is a joy to work with and has been great at building our internal capacity so we can continue the work in house.

Denise Taschereau - Co Founder - Fairware

“Working with the Out-Smarts team helped us launch our new clinic with clear goals and directives. They spearheaded the digital strategy so we could focus on patient care inside of the clinic. Their approach was knowledgeable, tenacious, patient, professional. We highly recommend Out-Smarts to anyone looking to integrate digital marketing into their business.”

Ali Shukor, Director of Clinical Strategy, City Centre Urgent Primary Care Centre

Mhairi was an absolute pleasure to work with during our National Physiotherapy Month AdWords campaign. She used clear, simple language to explain AdWords, and took the time to walk us through the process of finding and bidding on the best keywords, then “tweaking” our messaging throughout the month to get the best possible results. After such clear communication, our team left feeling much more confident to try running an AdWords campaign on our own. From our high campaign impressions and the knowledge we gained from working with her, we would highly recommend working with Mhairi – thanks again!

Sasha Speranzini - Canadian Physiotherapy Association