Pay Per Click / PPC Marketing

Pay per click marketing is one of the best ways to drive targeted traffic to your website and get great results quickly.

It starts with knowing your customer inside out, their buyer journey, what they like, and what they don’t like – the more you know about them, the better.

Success with pay per click marketing on Google Ads and social media platforms like Facebook requires in-depth knowledge of these complex tools. The ability to use these advertising platforms effectively can make or break your campaigns and help ensure your return on your investment. That’s where we come in.

Out-Smarts takes time to work closely with clients to get to know their ideal customers, goals, and differentiators and build pay-per-click campaigns that convert.

Our extensive knowledge and experience using these platforms (we’ve been doing this for over a decade) are designed to make it easy for you to take advantage of these technologies to grow your business.

Pay Per Click Marketing Services

Search Engine Optimisation (link to page) is a great way to build organic traffic to your site. It takes time and patience. On the other hand, with Pay Per Click marketing, you can get where you want to be much faster.

Out-Smarts will help you to drive the right visitors to your website in as little as a few days, helping your business reach and engage your exact target audience, driving buyers to your website, and growing brand awareness with the right communities.

Google and Facebook are two of the most heavily used and trusted platforms online, giving you direct access to a captive audience for your ads. Pay-per-click advertising is an effective way to appear directly to your prospective customers on search and social media.

At Out-Smarts, we are experienced in planning, building, and managing useful Facebook and Google Ads campaigns. We can help you generate high-quality traffic and qualified inquiries that enhance the profitability of your business online.

Google Ads

The majority of purchase decisions start with a search on Google – what if your company was the first thing your prospective customer sees – right at the top of the search results? That’s precisely our goal when we set up your Google Paid Ads.

Out-Smarts Google Ads Services Include:

  • Taking the time to understand your ideal customers and their buyer journeys
  • Google paid ads strategy and creative direction
  • Google ads account set up – the right way
  • Comprehensive keyword research to determine the words your audience uses in all stages of the buying cycle
  • Creation of effective campaigns and ad groups
  • Writing effective ad copy
  • Prudent ad spend management and bidding
  • Ongoing campaign maintenance, management, and optimization to improve your return-on-investment (ROI)
  • Landing page conversion and optimization
  • A/b testing of your ads
  • Remarketing
  • Monthly performance reporting

Google Grants Services For Non-Profit Organizations

Did you know that charities and non-profit organizations may be eligible to take advantage of Google Ads for free? The Google Grants initiative gives these organizations up to 10 thousand dollars in free advertising, and we can help guide you along this path with our extensive experience with past clients..

Google Grants Ad Services Include All the Google Ads Services Above AND:

  • Claiming you free advertising
  • Setting up your Google Grants Account
  • Building Google Grant compliant campaigns, Ad Groups, and keyword set up
  • Understanding the Google Grant algorithm

Facebook Advertising

The majority of online customers are visual readers, and Facebook Advertising allows you to feature your products and services in a way that speaks to them. Our team can build Facebook Ads campaigns beyond the traditional boosted post, creating advanced ads solutions that can drive leads, conversions, and brand awareness.

Facebook Ads Management Services Include:

  • Taking the time to get to know your customer personas
  • Facebook ads strategy and creative direction
  • Facebook ads manager account set up – the right way
  • Creation of effective campaigns
  • Writing effective ad copy
  • Creative direction on images to include in your ads
  • Prudent ad spend management
  • Ongoing monthly campaign maintenance
  • Campaign optimization to improve your return-on-investment.
  • Landing page conversion and optimization
  • Facebook pixel set-up
  • Monthly performance reporting

Why Choose Out-Smarts for Your Paid Search Campaigns?

Our Google Ads Specialists are Certified

Our tight-knit team of seasoned digital advertising experts are Google Ads Certified and fully understand the strategies that will ensure your campaign runs effectively.

We Manage Your Advertising Budget Carefully

As a company that works closely with small to medium-sized businesses, we understand that budgets are not infinite. We do not pressure our clients into spending more than they should with their ads budget. Our goal is to use your ad spend wisely so that you make the most of your investment in pay per click marketing.

We Operate on Transparency & Honesty

Facebook and Google paid ads may be a new venture for your company. We understand that this can be overwhelming! That is why we also value educating our clients about the process. We will never leave you lost in what we’re doing with your campaign. We take care to avoid using jargon and to ensure that you understand what is going on at every step in the process.

Fanatical Customer Service

At Out-Smarts, we are conscientious and determined to excel in our field. We believe that building a strong connection with our clients is the foundation for our success and we will continue to offer outstanding customer service that will ensure satisfaction.

We Create Effective Campaigns

From non-profits and charities to health and wellness, to retail and even manufacturing and education, we have a successful history of planning and launching effective pay-per-click marketing campaigns. Have a look below to learn more about our PPC marketing success stories.

Contact Our Out-Smarts Team to Learn More About Pay Per Click Marketing Services for Google & Facebook

What Our Clients Say

"Mhairi and her team at Out-Smarts Marketing have made our work life so much easier by managing our social media feeds, newsletter, Google Ads, and more. We were really impressed that they took the time to understand our company values, and at their ability to produce original, informative and meaningful posts. They are great at transforming our ideas into solid social media marketing. They developed and implemented a tailored strategy that worked best for us and at the same time delivered great customer service. We are now reaching a wider audience with a positive, engaging message. We look forward to continuing working with Mhairi and her team. We would highly recommend Out-Smarts to anyone who needs digital marketing services for their business!"

John Harrison - President - EcoTrend Ecologics

"We’ve seen our sites’ rankings improve a lot, traffic to the site has doubled and we have developed a much better understanding of how to work effectively in this important area thanks to Out-Smarts! Highly recommend Mhairi and the team for website SEO projects."

Mhairi was an absolute pleasure to work with during our National Physiotherapy Month AdWords campaign. She used clear, simple language to explain AdWords, and took the time to walk us through the process of finding and bidding on the best keywords, then “tweaking” our messaging throughout the month to get the best possible results. After such clear communication, our team left feeling much more confident to try running an AdWords campaign on our own. From our high campaign impressions and the knowledge we gained from working with her, we would highly recommend working with Mhairi – thanks again!

Out-Smarts has been an invaluable partner in helping us to meet our Google Ads and SEO objectives. Mhairi is a responsive collaborator who is there to help innovate and evolve our strategies for targeted results, while also helping us to leverage cost-saving opportunities. Mhairi’s friendly, generous, collaborative style makes her a pleasure to work with.

Glenn Ewald, Director Communications, Vancouver Foundation