You wouldn’t consider building your own car would you? The answer, unless you are a hardcore grease monkey and car fanatic, is of course you wouldn’t, it would be crazy to even attempt it without mechanical knowledge.
So why would you think it’s a good idea to build your own website? I’ll tell you why. As small business owners, we love the Do It Yourself approach. We’re operating on shoe string budget so the more we can do ourselves the better. I’ve been there too. When I started out in 2002, I did all of my own everything. I remember night after night tracking down pennies and trying to balance the books but eventually I realized that it’s better to hire a professional, someone who knows what they are doing (and now I have a bookkeeper and accountant just for safe measure). The same goes for websites. You have to ask how much is your time worth?
Regardless of what hosts like GoDaddy and DIY tools like Wix might manipulate you into thinking, building websites isn’t as simple as they make out. Yes, you can create your site and it might seem simple to drag and drop elements to make it look pretty but what do you know about navigation, taxonomy, URLs and calls to action and, even more importantly, what happens when things go wrong? And they inevitably will.
In my job, I’m often brought in after the site has been built, to work on getting the right traffic to the site. Time and time again I see WordPress sites that are badly set up, either because of the DIY approach or because it seemed like a great idea to hire someone from Fiverr to build the site and now they’ve gone AWOL. The trouble with scrimping or DIYing a website is that, beyond the look and feel, you have no idea whether the back-end code is good or whether you’ve been left with vulnerabilities that could make your site a magnet for hackers.
I often work on (and have to fix) WordPress sites with all kinds of plugins that are out of date or superfluous or that have ancient versions of WordPress. Did you know you should update plugins regularly and delete those not in use because they leave your site vulnerable? No, you probably don’t because you didn’t even know to ask. Not your fault!
Your website is likely the first impression a prospective customer or client might have of you or your business. So do yourself a favour, spend the money and do it right. Work with professionals who are well established and will be around in the long-term to help you should anything go wrong and who can show you how to properly maintain your site. It will save you a lot of grief in the long term, and your brand will be much better for it!